About Us
Westcoast Transfers & Tours Fiji, nestled in the heart of the Coral Coast in Sigatoka Fiji, is your gateway to experiencing the magic of Fiji. We’re a family-owned business started in August 2024, and we’re passionate about sharing the magic of Fiji with travellers. We offer airport transfers and exciting tours that help you experience the real Fiji, from its amazing scenery and friendly people to its rich culture.
We believe that every journey is as unique as the traveller themselves. That’s why we go beyond simply transporting you; we curate experiences tailored to your individual interests. Whether you’re an adventure seeker yearning for hidden waterfalls, a culture enthusiast eager to delve into local traditions, or a foodie craving authentic Fijian flavours, we can craft an itinerary that perfectly aligns with your desires. Our commitment to personalized service extends beyond itinerary planning. We prioritize flexibility, allowing you to adjust your schedule on the go and ensuring your journey unfolds at your own pace.
At Westcoast Transfers & Tours Fiji, we strive to provide more than just transportation; we offer a deeper connection to the Fijian soul. Our experienced guides, many of whom are local experts, will share captivating stories and insights, bringing the history, culture, and legends of Fiji to life. We invite you to immerse yourself in the vibrant tapestry of Fiji with us, from exploring hidden villages and learning traditional crafts to enjoying authentic Fijian feasts and experiencing the warmth of local hospitality.
Mission
At Westcoast Transfers & Tours Fiji, our mission is to deliver exceptional travel experiences by providing safe, reliable, and personalized tours and transfers that connect travellers with the rich culture, stunning landscapes, and vibrant communities of our destinations. We are committed to sustainability, prioritizing environmentally responsible practices and local partnerships to enhance our guests’ journeys while positively impacting the regions we serve. Our dedicated team strives to ensure every client feels valued, inspired, and satisfied, creating memories that last a lifetime.
Vision
Our vision is to become a leading tour and transfer company, recognized for our commitment to exceptional customer service, cultural authenticity, and sustainability. We aspire to create transformative travel experiences that inspire curiosity, foster connections, and promote responsible tourism. Through innovation and continuous improvement, we aim to expand our network of offerings, becoming the go-to choice for travellers seeking adventure, exploration, and enriching experiences around the globe. We envision a future where travel is accessible to all and where every journey contributes to the well-being of our planet and its people.
Values
- Customer-Centricity: We prioritize our clients’ needs and ensure their experiences are seamless, enjoyable, and memorable.
- Innovation and Quality: We continuously seek innovative solutions to enhance our services, ensuring high-quality tours and transfers that evolve with travelers’ needs.
- Sustainability: We are dedicated to responsible tourism practices that minimize our environmental impact, supporting local economies and preserving cultural heritage.
Our Family
As a proud family-owned enterprise, our leadership team brings together decades of local experience with a shared vision for exceptional service. Founded on strong Fijian values and deep community ties in Sigatoka, our family’s diverse expertise spans business management, engineering, and tourism operations. Together, we combine traditional hospitality with modern innovation to create memorable experiences for our guests while contributing to our local community’s growth and prosperity.
Jayanti Lal
Mentor
Born and raised in Ba, Jayanti Lal is the founder and main investor of Westcoast Fiji. With a passion for soccer and business, he plays a significant role in shaping the company’s success. Jayanti brings 15 years of business experience to the table, making him a crucial figure in Westcoast Fiji’s journey towards growth and excellence.
Jayshil Lal
Founder & Director
Serving as the Director of Westcoast Fiji, Jayshil Lal was born and raised in Sigatoka. With 15 years of experience in business and two years as an engineer, he is responsible for controlling costs and organizing work programs. His passion for his work and expertise in business operations make him a key leader in the company’s daily activities and long-term growth
Irene Lata
Our Pillar
A passionate entrepreneur born and raised in Sigatoka, Irene Lata is also a main investor in Westcoast Fiji. With 15 years of experience in business, she is dedicated to contributing to the company’s success and growth, working alongside Jayanti to provide exceptional travel experiences.
Avishil Lal
CEO
Born and raised in Sigatoka, serves as the CEO of Westcoast Transfer and Tours. With 5 years of business experience, he has proven himself as a capable leader in the tourism industry. Avishil’s responsibilities encompass a wide range of operational duties, including managing relationships with drivers and staff, overseeing fuel management, and coordinating with the manager to organize driver schedules. His passionate approach to business operations and dedication to service excellence contribute significantly to the company’s success.